KILPATRICK DIGITAL

Chase from the inside track

Being the enabler of the data explosion did not resulted in a substantial growth for Telcos: agile and smart players surfed over to monetize on data, even paying off huge resources and network investments made by the big Corporations of the connectivity ecosystem.
New digital capabilities are now required to shape new business models and use cases ‘beyond connectivity’, and reinvent revenues streams lost from a starting advantage.

Customer-centricity is key, gross adds, churn reduction and customers’ win-back are now battles fought on the ground of data and analytics, while new generation AI-enabled smartbots are new supports for cost control in a massive transactional environment.