The emerging majority of digitally conversant customers focus on mobility more than ownership; on the other side, connectivity and data science open the broadest range of applications both for driving – assisted and/or autonomous- and manufacturing vehicles.
So, what will customers really buy in in the near future? How their experience journeys with automotive players will change? Yes, we have new technologies, but what will be actually the service model of a digital connected car?
All key strategic issues that require new capabilities, new people – many transversal and new to the auto industry – to seize Digital as an opportunity towards enlarging served market and empowering new value propositions.